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Premium Ingredients

When it comes to choosing the ingredients for our products, we accept no compromise; only the best ingredients are used, meeting the strictest hygiene, safety and organoleptic standards. We know that only premium ingredients can produce a high-quality, healthy and appetising end product worthy of our consumers. Pure pasta ingredients are of 100% European origin.

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International Food Standard

The International Food Standard (IFS) is the strictest standard in the European food industry; compared to the legislation, the IFS imposes much higher requirements on the producers. Designed within the European food industry, the standard affects every process in the production plant. Every year, international evaluators make the conditions stricter. We have held IFS certification since 2006 and have consistently ranked in the highest category since 2010.

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Other Standards of Quality

Since 2000, our production meets the criteria and principles of HACCP. In 2006, we obtained the ISO 9001:2000 standard, upgrading it to ISO 9001:2008 in 2009.

Our Halal certificate is renewed regularly, ensuring that our production also meets the standards of the Muslim community.

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Socially Responsible Production

Established over four decades ago, our company has always placed great importance on acting responsibly towards the consumers, suppliers and the environment. We are well aware that the only way to do good business is by living in harmony with our stakeholders. This guides every decision made in our family-run, development-oriented company. 

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Innovative Food of 2016

Developing the recipe and production technology for Pure high protein pasta took several years. After the market launch, the pasta was awarded the title of the Innovative Food of 2016 by the Slovenian Nutrition Institute.